Some in-app messages point at a specific spot in your product: a tooltip on the export button, a nudge on the settings tab a user keeps missing. To place one, FeaturePin needs to know which element to attach to. Without help, that means writing a CSS selector by hand, which is a developer task and breaks the moment your markup changes. The FeaturePin Chrome extension removes that step entirely. You open your own app, click the element you want, and the extension fills the selector into the nudge form for you. It is free, it installs in one click, and it is the recommended way for non-technical teams to anchor tooltips and nudges.
What the extension does
The extension adds a point-and-click element picker to your own product. When you are creating or editing a nudge in FeaturePin and choose to anchor it to an element, you open your app with the picker active, hover over the interface, and click the element the message should attach to. FeaturePin captures a stable selector for that element and drops you back into the nudge form with the anchor already filled in.
How element picking works
From install to a placed message is four steps, none of them technical.
01 Install once
Add the extension from the Chrome Web Store. It lives in your browser, not in your product, so there is nothing to deploy and nothing for engineering to review.
02 Open your app
In the nudge form, choose to anchor to an element and open your own product with the picker active. FeaturePin detects the extension automatically.
03 Click the element
Hover over your interface and click the button, tab, or section the tooltip should point at. The picker highlights each element as you move.
04 Selector fills in
FeaturePin captures the selector and the page it lives on, then returns you to the nudge form with the anchor populated. Adjust the copy, set the rule, launch.
When you need it, and when you do not
The extension is only for messages that attach to a specific element. Plenty of campaigns do not need it at all.
01 Use it for anchored tooltips
Any tooltip or nudge that points at a specific button, tab, or section needs an element to attach to. That is what the picker is for.
02 Skip it for modals and banners
Modals and banners are not anchored to an element. You build and launch them straight from the dashboard, no extension involved.
03 Skip it for URL targeting
Choosing which pages a message appears on uses URL patterns, not element selectors. No picker needed for that either.
04 Or type a selector
Prefer to write the selector yourself? You still can. The extension is the fast default, not a requirement.
Why point-and-click beats hand-written selectors
A hand-written selector is a small piece of code that has to stay in sync with your product. When a developer renames a class or restructures a component, the selector silently stops matching and the tooltip disappears with no error. Recreating it means opening dev tools, finding the element, and copying a path that may itself be fragile.
Picking the element from a real click sidesteps that whole loop. The person who owns the message, usually a PM, places it directly, sees exactly where it will render, and never has to file a ticket to move a tooltip three pixels. It keeps the promise the rest of FeaturePin makes: engineering is on the critical path once, to install the SDK, and never again.
Two features, one adoption job.
Announce releases inside your product. Nudge users who did not act. That is the whole system, and for small SaaS teams it is usually enough.
Common questions about the extension
Do my end users need to install it?
No. The extension is only for you and your team while you build a campaign. Your end users see the tooltips and nudges through the SDK snippet already in your product, with nothing to install on their side.
Is it free?
Yes. The extension is free on every plan, including the free tier.
Which browsers does it support?
It is a Chrome extension and works in Chrome and other Chromium-based browsers such as Edge, Brave, and Arc. If you prefer not to install it, you can always type a CSS selector into the nudge form manually.
Does it change my product or need a deploy?
No. The extension runs in your browser to help you pick an element. It does not modify your product, and there is nothing for your engineers to ship.